SIR Sponsors the Boise Hawks
Cool Vibes All Season Long
Superior Industrial Refrigeration (SIR) is proud to partner with the Boise Hawks as an official sponsor for the 2025 baseball season! This exciting collaboration is part of our continued commitment to supporting the local community—and we're showing up in a BIG way all summer long at Memorial Stadium.
Keep your eyes on the big screen! Our brand-new video highlighting how SIR keeps industrial refrigeration systems humming is playing throughout the season on the Hawks’ outfield board. It’s a fun, upbeat introduction to the world of commercial refrigeration, featuring our chillest mascot—SIR Cool the penguin.
🎬 Watch the video now on our Media Page »
You’ll also find SIR Cool hanging out where the littlest fans are having the most fun—in the Kids Zone! A custom poster of our favorite cape-wearing, headset-rocking penguin is displayed prominently where kids can snap a photo, high-five the penguin, and learn what makes SIR cool in more ways than one.
Don’t miss our full-color ad inside the Boise Hawks game program! Whether you're in the stands or at home flipping through your souvenir, our ad is a reminder that SIR is The Experienced Choice in Industrial Refrigeration—ready to support your facility with:
24/7 on-call service
Preventative maintenance contracts
Compressor rebuilds
In-stock parts
New construction, including design and engineering
This partnership is more than just marketing—it’s about building relationships with the businesses and families that make Idaho thrive. Whether you’re a longtime SIR customer or learning about us for the first time while cheering for the Hawks, we’re glad you’re here.
Stay cool, Boise—and let’s play ball!
