SIR is proud to sponsor the Boise Hawks this season! From a playful video on the big board to SIR Cool in the Kids Zone and a full-page program ad, we're making it cool to care about refrigeration.

Meet Brandon Jennings, our Parts Manager and behind-the-scenes problem solver. From hard-to-find components to smooth inventory flow, Brandon keeps our clients’ systems running strong—and still makes time for hunting, fishing, and family.

In this issue of Cool Connections, we recap our rodeo sponsorship, debut SIR Cool with the Boise Hawks, and share a key seasonal maintenance tip to keep your condensers running strong. Plus, we’re now proud members of the Fruitland Chamber of Commerce!

The cold storage industry is growing fast—but is building new always the smartest move? In this PE Perspectives post, Professional Engineer Mike Sansom shares why upgrading existing systems can often deliver greater value, improved efficiency, and less disruption for facility owners.

Superior Industrial Refrigeration engineer Mike Sansom has earned his Professional Engineer (PE) license in Idaho.

This month’s Cool Connections features Mike Sansom’s PE announcement, Brandon Jennings in our Meet the Team spotlight, a look at retrofitting cold storage systems, and what to expect at Superior Safety Days in Idaho.

In March, SIR hosted its Superior Safety Days in Utah for the first time, shared expert tips on Level A inspections, and celebrated team members for completing advanced ammonia refrigeration training.

SIR’s Superior Safety Days in Ogden highlights HAZWOPER training and workplace safety, uniting local businesses and experts in a hands-on safety initiative.

February’s issue spotlighted SIR’s President and Sales Director Eric York, announced our upcoming Superior Safety Days in Utah, and challenged readers with another round of Cool Trivia.

Happy New Year! Make 2025 your best year yet by preventing refrigeration downtime.

Read how Zeke Grove is stepping up his welding skills in the January issue of Cool Connections.

Streamline how you order parts and celebrate the holidays with the team at SIR.

Registration for Superior Safety Days - March 2025 in Ogden is open!

Want to save money and time with preventative maintenance on equipment? Learn more in this issue.

SIR’s new CEO, Mike Hastings, has the expertise needed to drive strategic growth.

SIR proudly sponsors IMPA and the Gooding Pro Rodeo, IIR news, and a new SIR team member!